European Home Staging Conference & EXPO – LISBON 2022

Points of You® tools were designed to be used by professionals, organizations and individuals.

In a powerful and unique way, they invite us to get free of thought patterns and obvious solutions as well as finding ourselves, opening to new possibilities of change, expansion and growth.
These games are based on phototherapy and work with cards with photos, words and powerful questions. It is this connection that allows us to look at the subjects and procedures that are important in our life (Personal and Professional) from other points of view and so, to be able to change our behavior patterns.

In our interactive presentation, we will challenge participants to go back to their success moments in the past, explore what is preventing them from achieving Success in the present and inspire them to visualize their best successful self in the future.

It will be a powerful and fun journey that will help the participants to Focus on themselves, bringing a more Clear Vision for their Success in the Future.

Coach / Trainer / Personal Image Consultant

Points of You® Certified Trainer & Member of The International MastersTrainerTeam

Marta is a passionate traveler with a degree in Business Communication and an executive MBA in Tourism Business Administration. She is Master in Coaching and a Personal Image Consultant.After more than 15 years connected to the fashion industry and also working as Communication Director for an International fashion Brand, her passion for working with people made her change her career and embrace the dream of making a difference in people’s life “inside-out”.As a Personal Image Consultant, Coach and Points of You®certified trainer and member of the Master Trainer’s Team, she encourages people to explore their potential, in a positive way through practical, creative and above all effective tools.

In her personal sessions and dedicated workshops, she creates a safe environment where people can share and grow in an unexpected way, and above all, enjoy the “journey” while having fun!

Focus not frenzy:

Improve efficiency, free up time and create the environment that will support you. Managing busy lives is a challenge for everyone. Focus Not Frenzy: Time Management for Home Staging Professionals, featuring the Time Management Process is developed by June Carter, a Home Stager for Home Stagers. It is a thought process that will co-exist with the training of actual staging while holistically strengthening the Home Stager’s business and personal life.

One aspect of a Home Stager’s training is finding the path to make it all manageable and still be fun. The Time Management Process aligns priorities by defining the important and the urgent. We frequently fall into the trap of believing that all urgent activities are also important. We are inclined to focus on what is pressing at the moment. The goal is to be motivated when there isn’t a deadline looming. This change is a creative thought process that will grow stronger with use over time.

Through exercises using the course handouts, the attendees will personally create their own time management experience. Real-life examples of Home Staging and hands-on experience make the information in this presentation easy to use and applicable on an ongoing daily basis for Home Stagers

Session Learning Objectives:

After attending this session, participants should be able to

• List five core business and personal values
• Identify the important vs the urgent
• Balance the needs of a busy business and personal life

A unique mix of skill sets allows June Carter to be here with you. June is an entrepreneur, founding Corporate Interior Solutions and GYST* Solutions. She has moved within the worlds of corporations and creativity. Her experience inside major corporations such as AIG, NBC, Steelcase, Knoll and 3form provided June the right forums for problem solving, design and business. With a Bachelor of Fine Arts in Interior Design, June’s career as a Certified Professional Organizer and an Accredited Staging Professional Master is the result of the combined ability to be creative, provide spatial solutions, increase productivity, apply Professional Organizing skills, finesse sales and set priorities.

June is a Certified Professional Organizer (CPO), an Accredited Staging Professional Master (ASPM), Certified Accredited Staging Professional instructor for the International Association of Home Staging Professionals (IAHSP), the Home Stager Coach for the IAHSP Coaching program and a graduate of the Coach Approach for Organizers Foundation Coach training program.

Home Staging and Professional Organizing combine all of June’s background and experience and allows June to create beautiful spaces and get measurable results.

Staging design that inspires Top 10 secrets to make your company stand out

First impressions matter. Whether you’re walking into a meeting, interview, or negotiation, you need to know how to instantly build rapport. The same counts for the first impressions of staged properties. In this session Barbara shares successful strategies that can help you make the first few seconds of any interaction count. Diving into the design story that is essential to an engaging first WOW, the cues that help you to create a VISION for the target audience and messages for sparking conversation. Plus, get Top 10 secrets to make your company stand out.

1. In this Know Your Target Audience
2. Provide Value to Your Customers
3. Tell Your Story
4. Work with Influencers
5. Make Your Brand Stand Out

Barbara Heil-Sonneck is the Owner and Creative Director of Design2Sell, a lifestyle home staging company serving the Metro Atlanta area. Coming from a corporate background and having “reinvented” herself several times, Barbara utilizes her diverse experience and love for travel to create a unique experience for her clients. Her motto “Life is always an adventure! Come join me on a journey to reinvent and explore your inner SPARK. Find clarity and freedom to explore with an inner commitment that drives you and your team to elevate to the next level.”

Barbara has been asked to speak and share her industry knowledge and expertise on home staging for the Atlanta Home Builders Association, HSRA (Home Staging and Redesign Association), the Real Estate Investor Association, The Las Vegas Furniture Market and other expert panels.

She frequents real estate firms around Atlanta, attending team meetings and holding continuing education classes to educate realtors on the benefits of home staging. In addition, Barbara is on the Board of Advisors for the HSRA where she shares her knowledge with the staging community. Recently Barbara has become a coach/mentor for other staging companies throughout the US. Barbara has also published a book, “Venus Approach to Real Estate Investing” and is currently working on a new book on Luxury Home Staging.

Her company, Design2Sell, has staged properties for the HGTV show “Flipping Virgins,” and proudly offers internship opportunities to domestic and foreign students. Design2Sell has been recognized as the 2019 Top 10 Professional Luxury Home Staging Company of the Year for its excellence in staging the luxury market. The company has also been named Top 10 Home Staging Team of the Year 2018 by the HSRA and has been awarded Best of Houzz in Client Satisfaction for six consecutive years. Design2Sell is a trendsetter for Luxury Home Staging in its market.

Affiliated:

Home Staging & Redesign Association (HSRA) 2017-2020 Board of Advisors

International Association of Home Staging Professionals (IAHSP)

Real Estate Staging Association (RESA)

Atlanta Home Builders Association, 2017/2018 SMC Board Member

Professional Women in Building

What Women Want Network and Speaker Panel

International award-winning Stager and Designer Annie Doherty cannot remember a time when she wasn’t interested in colour, décor, design, and all things property.

Join Annie on a visual journey exploring some of the design principles that will not only enhance your staging projects but will also increase your confidence in dealing with your clients.

International award-winning Stager and Designer Annie Doherty cannot remember a time when she wasn’t interested in colour, décor, design, and all things property.

Helping solve property problems as well as mentoring entrepreneurs on the path to building their new businesses brings her great joy.

Sharing her knowledge on stage in Canada and the USA as well as presenting at UK home shows such as Grand Designs and the Ideal Home Show have helped establish Annie as the go-to expert. She has written articles for many UK interior magazines as well as speaking on Radio 4. She was honoured to achieve a LinkedIn award for top 1% most endorsed stager in the UK as well as Top 100 most influential in Real Estate. 

Annie believes that you should never stop learning and knows she will still be adding to her knowledge for many years to come. 

She is a trainer for the House Doctor™ ​(although currently on a much-earned sabbatical) and also​ ​holds the RESA-Pro designation and is a member of IAHSP-EU, a DSA alumni, plus a Founding member of the UK’s HSA, where she was honoured to speak at their first UK forum and write an article for the first UK Home Staging magazine. 

Annie is excited to share her knowledge with you in Lisbon and is looking forward to meeting friends both old and new.

With a growing staging business come growing warehousing needs. There are many things to consider regardless of the size of your warehouse and business. Systems and processes need to be developed to ensure that the operations and logistics side of a staging business run smoothly and efficiently.

In this session Birgit will share strategies and tips that can work at every level of business that carries inventory. You will learn how to get organised and work efficiently when staging properties through:

• Inventory management
• Warehouse management
• Storage tips & tricks
• Getting everything prepared for a staging installation
• Loading the truck
• Getting it installed quickly

Birgit will also share ideas how you can leverage your warehouse for marketing, making you additional money.

Birgit Anich is the CEO and Creative Director of BA Staging & Interiors, a luxury home staging company servicing Connecticut and New York City suburbs.
Birgit was raised in Austria and has also studied and lived in Italy, Paris and New York. After obtaining her second Master’s Degree and working in the market research field, she combined her analytical skills and her creative passion to start BA Staging & Interiors.

Birgit has over 12 years of experience helping her clients achieve success through beautifully designed spaces. She and her team have received over 50 industry awards, including some of the most prestigious in the industry, such as Top Professional Stager in North America, Top Luxury Stager in North America and Top Vacant Stager in North America.

Birgit is dedicated to education professionals on staging, real estate and lifestyle. She teaches continuing education classes to realtors, shares her knowledge with other stagers as a speaker at conferences and serves as a member of the Executive Leadership team for HSRA. As part of this love of sharing staging knowledge and design trends, she launched a very successful Youtube channel “BA Studio TV” that generated close to 500,000 views within 1 year of its inauguration.

Her work has been seen on numerous networks, including HGTV, in several magazines, and the NY Times. Her other passions include photography and painting art, which can be seen in numerous staging projects. She also photographs properties for realtors as well as BA Staging & Interiors’ website.

Affiliations:
Home Staging & Redesign Alliance (HSRA) – Executive Leadership Member, Board of Advisors
International Association of Home Staging Professionals (IAHSP)
Real Estate Staging Association (RESA)
Fairfield County Association of Home Home Builders
Womens’ Council of Realtors (WCR)

A new study has found that LinkedIn is the most influential social media platform for home -staging professionals. LinkedIn is an excellent platform for networking, and, you can use it more effectively than Facebook with less effort!

With LinkedIn, you can stay ahead in the home -staging industry’s changing business landscape, one step ahead of your competition.

Get connected with real estate agents to educate them about the benefits of home staging, and convert them into your favorite referrals.

There’s a simple 3-step guide to use to create your brand, and make strong and meaningful connections on LinkedIn.

Forget Facebook, and get prepared with less stress on unknown social-media platforms. Get LinkedIn!

Hi! I’m Mariah Qibtia,

A Dutch digital marketer, the founder of MW-Creative Agency, a true world traveler dedicated to helping YOU improve digital marketing strategy on LinkedIn to create networking that sells!

I earned my MBA from Buckinghamshire New University in the UK, and my strong background in marketing and business development makes me the perfect fit.

My goal is to help you overcome your fear and connect to a world that needs your talents.

I will highlight the topic of:
– How to improve digital marketing strategies through social media
– How to create branding and connection through LinkedIn

DAY 2: SENIOR STAGING SPECIALIST COURSE

Selling a well-loved home of a senior home owner can present unique opportunities for Home Staging. Mature adults have a lifetime of items and memories to be reviewed, managed and moved. A combination of decluttering the home and Home Staging will bring a return on that investment in that home.

This presentation, Senior Staging Specialist, will review Home Staging solutions for the long lived in home. The unique needs of an older person living in a house for many years can be a challenge when relocating. Respecting and addressing family treasures and emotional attachments will be addressed and discussed.

There are new business opportunities in the senior market for Home Stagers. We will explore how Home Stagers bring value and expertise to the investment of Home Staging to help sell the Senior Home.

Course outline

• Who is a Senior and why is this an important market for Home Stagers
• Unique attributes of the senior real estate market
• Preparing to right-size for the new home and the potential that this is the final move
• Elder issues
• The team approach to Senior Home Staging
• Developing a plan for Senior Home Staging success
• Addressing the much loved, long lived in home
• Organizing solutions when there is lots of stuff
• How to handle the homeowner’s cherished memories
• New business opportunities for Home Stagers in the senior market
• Marketing to the senior home owner

Jennie Norris is the Chairwoman for the International Association of Home Staging Professionals® (IAHSP®), helping to guide the Home Staging industry and providing leadership worldwide. With over 4,000 members, IAHSP® is the world’s largest and longest-running professional home staging industry association. In 2003, she started the first IAHSP® Regional Chapter and helped launch over 150 member chapters to date to help provide members with local resources for networking and sharing. In her role as IAHSP® Chairwoman, she initiated the first collaboration with industry leaders from other staging organizations to help bring the industry closer and provide more ideas and resources for all members. She is currently leading the process of establishing industry standards for professional Home Stagers to help better educate our core client base and the public. Jennie also runs the IAHSP® Foundation, raising funds annually for Worldwide Staging Service Week® (WWSSW®) where members give back to their communities, donating their time, energy and resources to a deserving entity or individual.

Jennie is also the President & CEO of Stagedhomes.com, the world’s largest and oldest training company for real estate agents to learn how to incorporate Staging as a key listing and marketing tool, and for those who want to establish, market, manage and maintain successful Staging companies. Her passion for the industry, success of colleagues, and dedication to the company mission is what drives her daily. Jennie is known as a high-energy individual, with a mind that engages quickly and a passion for helping people. Her goal is to keep Stagedhomes.com as the industry leader for Home Staging education and business success throughout the world. Prior to purchasing the company in 2016, Jennie was the ASP® Business Coach, and served as the Director of Training for Stagedhomes.com. She has spoken at REALTOR® Conventions in Pennsylvania, NY, NJ, MD.

Jennie owns and operates Sensational Home Staging, a full-service staging company serving the greater Denver region. She earned her Accredited Staging Professional® (ASP®) Designation in 2002 and her ASP Master® Designation in 2004. She started her first home staging company in Sacramento in 2002, and in 2009 moved to Denver. She and her team Stage 400 vacant and occupied properties per year and to date Jennie and her teams have Staged over 5,100 properties and over $3 Billion in real estate. Jennie is part of Staging features on ABC’s 20/20, NBC’s The Today Show, HGTV television and online segments, national and local publications, and radio. She is the only 2-Time Winner of the Staging Award of Excellence and the first recipient of the IAHSP Spirit Award, voted on by peers in the Home Staging industry. Jennie has earned her ASP-REO™ (Real Estate Owned & Investor Properties), ASP-SRS™ (Senior Relocation Specialist) Designations, ASP-BTS™ (Buyer Trends Specialist) Designation, IAHSP-Color Basics, and IAHSP-LHS – Luxury Home Specialist Designations, and has attended and spoken at every IAHSP® Conference held from 2003 to the present.

Since 2005, she has presented the Accredited Staging Professional® (ASP®) Course as a Certified ASP® Course Trainer throughout North America, currently teaching the advanced ASP Master® Course. She has shared with and educated thousands of real estate industry professionals and Stagers about Home Staging and has helped mentor Home Stager colleagues as a Business Coach, Trainer and colleague. In 2012, Jennie co-authored the book, “Marketing Made Simple” with Barb Schwarz.