About Us

Co-Founder of IAHSP® Europe, her primary commitment as the President of IAHSP® EUROPE is to obtain the deserved credibility and adequate recognition for our profession in Europe. Her contribution was fundamental at the beginning of the global expansion of IAHSP® INTERNATIONAL: in growing the International Affiliate Associations as well as establishing respectful relationships and partnerships with worldwide leading Real Estate Associations.

She is an Interior Designer, Accredited Staging Professional Master® (ASPM®), and has launched her own Home Staging business – The Art of Staging – in 2013, in Chicago, USA.

Co-Founder and CEO of Handshome, an Italian design Furniture Rental Company.
Creative Director of MARI Team Immobiliare, the first Italian Real Estate agency to Stage every listing.
Certified Trainer of the Accredited Staging Professional® (APS®) and Accredited Staging Partner® Real Estate Course for StagedHomes.
TV Co-Host of How&Why, a column dedicated to the world of Design, Architecture, and Home Staging for the Bricks and The City show.
Radio host for Casa Italia Radio, an Italian web radio fully dedicated to the world of home and living.

Ambitious, humble and respectful, Sanja serves the Home Staging industry and IAHSP® European members as her major professional commitment with passion and full dedication.

Paloma Harrington is an ASP® Accredited Home Staging Professional, Home Staging and Interior Styling Expert and Luxury Staging Specialist.

She started her own Home Staging business in London in 2017 and shortly after founded the Home Staging Association UK & Ireland in 2018.

Alongside her role as VP, Paloma is the Global Director of Operations for IAHSP® International and also runs her Home Staging businesses in Brazil, being the Co-Founder of the Brazilian Home Staging School Núcleo de Home Staging as well as the IAHSP® Chapter President for the country.

An entrepreneur at heart, having started businesses since the early 2000’s, Paloma believes in empowering people through knowledge, education and support. Her focus is to develop further how the Association can support its members whilst promoting Home Staging and getting more recognition to our activity and professionals.

Verena Mumford-Wolfensberger is an Accredited Staging Professional Master®, ASPM® and has been staging properties in Switzerland for 10 years.

Verena is Co-Founder of IAHSP® EUROPE and Co-Founder of the first Swiss National Home Staging Association, HSVS, of which she is currently the membership coordinator (formerly President) and is dedicated to promote Home Staging throughout Europe. 

Verena holds degrees in librarianship, translation and interior design and was working in real estate when she discovered that Home Staging existed. After a few years staging her own estate agent office’s properties, she decided to exclusively work in Home Staging in 2014. Since then, she has built up her company, MW Home Staging, which is located outside Zurich and works mostly in German-speaking Switzerland.

Jennie Norris is the President & CEO of Stagedhomes.com and is excited to be at the helm to help take the company into the future. Her passion for the industry, success of colleagues, and dedication to the Stagedhomes mission is her daily focus. Jennie is known as a high-energy individual, with a mind that engages quickly and a passion for helping people. Her goal is to keep Stagedhomes.com as the industry leader for Home Staging education and business success throughout the world. Jennie and her husband, John, are the majority owners of the parent corporation that houses Stagedhomes and IAHSP^®.

Jennie has been trained personally by Barb Schwarz, the Creator of Home Staging^®, earning her ASP^® Designation in 2002 and her ASPM^® Designation in 2004. In 2003-2005 Jennie was the ASP^® Business Coach, and in 2005-06 served as the Director of Training for Stagedhomes.com. Jennie is part of Staging features on ABC’s 20/20, NBC’s Today Show and HGTV television and online segments, national and local publications, and radio. She is the only 2-Time Winner of the Staging Award of Excellence and the first recipient of the IAHSP Spirit Award, voted on by peers in the Home Staging industry. Jennie has earned her ASP-REO™ (Real Estate Owned & Investor Properties), ASP-SRS™ (Senior Relocation Specialist) Designations, ASP-BTS™ (Buyer Trends Specialist) Designation, IAHSP-Color Basics, and IAHSP-LHS – Luxury Home Specialist Designations, and has attended and spoken at every IAHSP^® Conference held to date.

Since 2005, she has presented the Accredited Staging Professional^® (ASP^®) Course as a Certified ASP^® Course Trainer throughout North America, currently teaching the monthly webinars and ASPM^® Course. She has shared with and educated thousands of real estate industry professionals and Stagers about Home Staging and has helped mentor Home Stager colleagues as a Business Coach, Trainer and colleague. In 2012, Jennie wrote the book, “Marketing Made Simple” to help ASP^® and ASPM^® graduates better navigate through marketing that is essential for business growth.

Jennie is also the Chairwoman for the International Association of Home Staging Professionals^® (IAHSP^®) International, helping to guide the Home Staging industry and providing leadership worldwide. In 2003, she started the first IAHSP^® Regional Chapter and helped launch over 150 member chapters to date.

In late 2009, after running a successful Staging business in Sacramento for seven years, Jennie and her family moved to the Denver area where she launched a new Staging business and has grown the company to include five ASP^® Stagers to handle business volume and clients. To date Jennie has personally Staged over 5,100 properties and over $4 Billion in real estate.

Jennie received a degree in Psychology with a Biology emphasis from UCLA and provided Marketing and Sales for large environmental engineering companies that oversaw the remediation of some of the nation’s largest Superfund sites. When she had the first of four children (a girl and 3 boys), she left the corporate world and found her way into Staging through a desire to earn income doing something using her creative talents while also giving her flexibility to raise her family. Jennie and her husband of nearly 32 years, John, currently live in Littleton, CO with their 4 children living at home or nearby.

John Norris is the Senior Executive VP for Stagedhomes.com® and IAHSP®, and co-owner of the parent corporation. John studied architecture, business and history at UCLA and was always fascinated by houses. His parents could be considered the original “house flippers” back in the 1970’s as they bought and rehabbed properties on the side, with John helping his Dad lay flooring and paint walls. After graduating with a degree in Business/History from UCLA, John entered the high-tech industry in corporate sales. Wherever he worked in the high-tech industry, John was always one of the top salespersons in the organization, winning many awards, quota club trips and accolades from his company and colleagues. He has a strong background in training, process, coaching and sales strategies.

In 2004, John followed his love of houses and architecture and became a REALTOR®. He found his niche with helping residential Buyers and Sellers successfully find a home or sell their house. He is referred to by his clients as “the Negotiator” as he skillfully applies his expertise from over 26 years in high-tech industry Fortune 500 sales to successfully negotiate offers for his clients. As a REALTOR®, John was a Top 10% Producer in the Sacramento market where he was recognized as part of the Master Club Achievers, is currently a Realtor in the Denver region, and has been received awards for his production. John earned his ASP-RE® Designation in 2006. As part of his real estate services, John includes Staging as a key listing and marketing tool for his sellers and has worked closely with Jennie to support her business from assisting with vacant properties, business management and marketing advice.

The real estate companies John has worked with provided solid training on business success, and he brings this expertise to the ownership of Stagedhomes.com®. Working alongside Jennie, John will be providing business direction and planning, sales program oversight, and program development support with the goal of helping increase educational resources for ASPs.

In his younger years, John lived in the Chicago area, then Littleton, CO and eventually to the Bay Area where he spent most of his childhood and teenage years. He met Jennie at UCLA and got married after she graduated, and they moved to San Francisco. After living in the East Bay and the Sacramento area, they moved to Littleton in late 2009. John is a life-long skier and learned on the slopes of Breckenridge, CO when he was 6 years old, and was also a competitive skier in high school, ranked in the State of California for slalom. He has enjoyed introducing the sport to his children and also enjoys hiking, biking, and being outdoors in general.

Barb Schwarz has Educated Realtors®, Home Stagers, and the Public on Home Staging since the early 70’s.

Barb is the Creator, Inventor and True Visionary who came up with the Staging Concept. She has built the Staging Industry from day one before any others had thought of it.

There was no Staging concept in the Real Estate Industry at all until she came up with the Home Staging Concept.

Barb Invented the Home Staging Concept and industry when she entered the world of Real Estate as an Agent in Bellevue, WA in the early 1972.

She quickly saw and realised the need sellers have of preparing their homes for sale.

Her background in the theater in musicals and off Broadway plays gave her the idea of setting the scene and setting the Stage® in houses for buyers to see properties in the best way.

This is how she came up with her concepts and called it Home Staging.

Barb has frequently said that her invention of Home Staging was a gift from God. In fact Barb was actually called to list a House on her Birthday and that Became the Actual Day she Invented Home Staging. To Barb it was another Sign that this was a Gift to her when she invented the Ideas on her Birthday Day!

Her focus, ideas, vision, and creativity in this area became her mission and to this very day her passion grows more every-day.

Her mission is to help create a better world through better home environments through the magic of Home Staging.

During Barb’s real estate career she personally Staged and Sold over 7,000 homes in the greater Seattle area.

Now Barb has personally trained and taught over one Million,Three Hundred Thousand people in her live Trainings and classes since 1985.

This year Barb marks her 37th anniversary year as a Professional Speaker.

She is a ‘Certified Speaking Professional’ designated by and awarded to Barb by The National Speakers Association in 1990.

Barb is rated in the top 50 Most Influential Women in Real Estate Around the World by The Real Estate Network.

Barb Schwarz pioneered and created both the “Staging To Sell” and “Staging To Live”® concepts.

She traveled the United States, Canada, North America and Europe extensively from 1985 to today spreading Her vision and mission of Home Staging to millions through her live Trainings, Seminars, best-selling Books, and her award winning DVD’s.

During a trip to the US, Claire discovered Home Staging. Passionate about home decorating and renovation, she loved the idea and trained with Barbara Schwarz in 2009.

Claire certified her expertise on the French market and opened her own company in 2010. She sees each house as a new, unique challenge and enjoys a good transformation that shows a property’s strongest assets.

Claire joins the IAHSP® EU as the Regional Manager for France and will work to support French professionals as well as to raise the profile of Home Staging in the country.

Francesca, after her studies in law, has dedicated herself to real estate in Milan since 2005, with particular attention to the presentation of the property in the management of her agency.

Aware of the high value of the presentation of houses on the real estate market, she developed within her agency a section dedicated to home staging, after accurate personal studies that qualify her as a professional home stager and interior photographer, as early as 2014.

In 2015 she created HOME | Philosophy, a brand meant to identify her agency, the first one in Italy, specialized in home staging, an absolute novelty on the whole national territory.

HOME | Philosophy also has a section dedicated to training in the field of home staging, through its Academy and whose home staging course is accredited and recognized by IAHSP and IAHSP Europe.

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Mónica is an Accredited Staging Professional – ASP and a Interior Designer graduated in LDSBC in SLC, UT in 2008 and the founder of Mogo Design.

She worked in SLC for several years as an Interior Designer and the she and her little family moved to Madrid, Spain, where she has started her staging business in 2015, while her family started to grow.

Mónica found the home staging industry by trying to find herself a place to live and noticed about the need of staging.

Mónica is actually the Vice-president in the AHSE, Asociación Home Staging España, where she has been a member since 2017 and get to know the IAHSP through the AHSE and immediately she became a member of the IAHSP and she has been a member since 2018.

Her wish as Regional Manager in Spain is to serve the IASHP members and help them to obtain the deserved credibility and adequate recognition of our profession in Spain.

Patrizia Panza is the owner and founder of Poetical Living lnterior Design Studio in Rome. After her studies in architecture, interior design and acting she discovered the magical potential of Home Staging. She and her team, offer projects of interior design and vacant home staging. She is teaching history and critics of design for interiors at Master and Professional classes in Rome at QIAD. As Junior Architect and Interior Designer she believes in the strength of home staging to empower the reputation of the Real Estate market in Italy. Poetical Living is not only a brand, it is a way of giving sense to the existence. Her mission is to allow people to make this experience in their home by tasting the lightness of life.