Jennie Norris is the Chairwoman for the International Association of Home Staging Professionals® (IAHSP®), helping to guide the Home Staging industry and providing leadership worldwide. With over 4,000 members, IAHSP® is the world’s largest and longest-running professional home staging industry association. In 2003, she started the first IAHSP® Regional Chapter and helped launch over 150 member chapters to date to help provide members with local resources for networking and sharing. In her role as IAHSP® Chairwoman, she initiated the first collaboration with industry leaders from other staging organizations to help bring the industry closer and provide more ideas and resources for all members. She is currently leading the process of establishing industry standards for professional Home Stagers to help better educate our core client base and the public. Jennie also runs the IAHSP® Foundation, raising funds annually for Worldwide Staging Service Week® (WWSSW®) where members give back to their communities, donating their time, energy and resources to a deserving entity or individual.
Jennie is also the President & CEO of Stagedhomes.com, the world’s largest and oldest training company for real estate agents to learn how to incorporate Staging as a key listing and marketing tool, and for those who want to establish, market, manage and maintain successful Staging companies. Her passion for the industry, success of colleagues, and dedication to the company mission is what drives her daily. Jennie is known as a high-energy individual, with a mind that engages quickly and a passion for helping people. Her goal is to keep Stagedhomes.com as the industry leader for Home Staging education and business success throughout the world. Prior to purchasing the company in 2016, Jennie was the ASP® Business Coach, and served as the Director of Training for Stagedhomes.com. She has spoken at REALTOR® Conventions in Pennsylvania, NY, NJ, MD.
Jennie owns and operates Sensational Home Staging, a full-service staging company serving the greater Denver region. She earned her Accredited Staging Professional® (ASP®) Designation in 2002 and her ASP Master® Designation in 2004. She started her first home staging company in Sacramento in 2002, and in 2009 moved to Denver. She and her team Stage 400 vacant and occupied properties per year and to date Jennie and her teams have Staged over 5,100 properties and over $3 Billion in real estate. Jennie is part of Staging features on ABC’s 20/20, NBC’s The Today Show, HGTV television and online segments, national and local publications, and radio. She is the only 2-Time Winner of the Staging Award of Excellence and the first recipient of the IAHSP Spirit Award, voted on by peers in the Home Staging industry. Jennie has earned her ASP-REO™ (Real Estate Owned & Investor Properties), ASP-SRS™ (Senior Relocation Specialist) Designations, ASP-BTS™ (Buyer Trends Specialist) Designation, IAHSP-Color Basics, and IAHSP-LHS – Luxury Home Specialist Designations, and has attended and spoken at every IAHSP® Conference held from 2003 to the present.
Since 2005, she has presented the Accredited Staging Professional® (ASP®) Course as a Certified ASP® Course Trainer throughout North America, currently teaching the advanced ASP Master® Course. She has shared with and educated thousands of real estate industry professionals and Stagers about Home Staging and has helped mentor Home Stager colleagues as a Business Coach, Trainer and colleague. In 2012, Jennie co-authored the book, “Marketing Made Simple” with Barb Schwarz.
Jennie is an avid blogger, social media and marketing expert. She received a degree in Psychology with a Biology emphasis from UCLA and provided Marketing and Sales for large environmental engineering companies that oversaw the remediation of some of the nation’s largest Superfund sites. When she had the first of four children (a girl and 3 boys), she left the corporate world and found her way into Staging through a desire to earn income doing something using her creative talents while also giving her flexibility to raise her family. Jennie and her husband of nearly 32 years, John, currently live in Littleton, CO with their 4 children living at home or nearby. Her daughter, an ASP® Stager, works with her on her Sensational Home Staging team and her oldest son, a REALTOR®, works with her husband in real estate. The other two boys are completing school and have expressed a desire to work in the family businesses.