2nd European Home Staging Conference – Lisbon

Lisbon Portugal

2nd – European Home Staging Conference & EXPO – LISBON

IAHSP®EUROPE International Association of Home Staging Professionals®

Due to the worldwide outbreak of the novel Coronavirus, events are being canceled and postponed around the globe. It’s our duty to act with responsibility and do the same. The Lisbon conference is postponed, new dates to soon be announced.
For further info please write to [email protected]


Event Schedule

Register Now!

Day 1, moved to May 2021 – details coming soon!

Registration: 8:45 – 9:20
Conference starts: 9:30
Speaker 1: 9:45 – 10:30
Speaker 2: 10:30 – 11:15
Coffee Break: 11:15 – 11:35
Speaker 3: 11.40 – 12:30
Speaker 4: 12:30 – 13:30
Lunch: 13:30 – 14:45
Energising session: 14:45 – 15:00
Speaker 5: 15:00 – 15.45
Main Sponsor: 15:45 – 16:00
Real Estate Discussion Panel: 16:00 – 16:45
WWSSW Showcase: 16:45 – 17:15
Coffee Break: 17:15 – 17:35
Speaker 6: 17:35 – 18:15
Conference Closing: 18.15 – 18:30
Gala Dinner and Home Staging Awards: 20:00 – 22:30
Dancing Party: 22:30

We will offer lectures from industry specialists, a seated buffet lunch, the first European Home Staging Awards, the black tie dinner and the after party. You will be able to meet our sponsors and discuss their products and services throughout the whole day.

Gala Dinner
1st European Home Staging Awards

Day 2, moved to May 2021 – details coming soon!

Earn your CCS Designation!

​Consultation & Communication Course

Start: 10:00
Coffee Break: 12:00 – 12:20
Course Continues: 12:20 – 14:00
Lunch: 14:00 – 15:00
Course Continues: 15:00 – 17:00

The Consultation and Communication Course teaches you how to create Occupied Home Consultations to properly advise property owners what they need to do to prepare for sale.

A key element of this process is how to effectively communicate with your client in ways that does not offend them or cause them to resist the suggestions. As a professional Stager, we have to win them over to our side and do this with a combination of understanding seller psychology and words to use (or not use). Ultimately we need to relate to the client and establish rapport that makes them trust us and want to do what we suggest.

What you will learn:

– Effective Communication
– Timing is the Key
– Psychology of the Seller
– What Not to Say
– Identify the Steps for a Consultation
– How to Become Proficient at Phase 2 Hands-on Upsell
– How to Price your Consultations



June Carter


Time Management for Home Stagers

Not frenzy:

Improve efficiency, free up time and create the environment that will support you. Managing busy lives is a challenge for everyone. Focus Not Frenzy: Time Management for Home Staging Professionals, featuring the Time Management Process is developed by June Carter, a Home Stager for Home Stagers. It is a thought process that will co-exist with the training of actual staging while holistically strengthening the Home Stager’s business and personal life.

One aspect of a Home Stager’s training is finding the path to make it all manageable and still be fun. The Time Management Process aligns priorities by defining the important and the urgent. We frequently fall into the trap of believing that all urgent activities are also important. We are inclined to focus on what is pressing at the moment. The goal is to be motivated when there isn’t a deadline looming. This change is a creative thought process that will grow stronger with use over time.

Through exercises using the course handouts, the attendees will personally create their own time management experience. Real-life examples of Home Staging and hands-on experience make the information in this presentation easy to use and applicable on an ongoing daily basis for Home Stagers

Session Learning Objectives:

After attending this session, participants should be able to

• List five core business and personal values
• Identify the important vs the urgent
• Balance the needs of a busy business and personal life


A unique mix of skill sets allows June Carter to be here with you. June is an entrepreneur, founding Corporate Interior Solutions and GYST* Solutions. She has moved within the worlds of corporations and creativity. Her experience inside major corporations such as AIG, NBC, Steelcase, Knoll and 3form provided June the right forums for problem solving, design and business. With a Bachelor of Fine Arts in Interior Design, June’s career as a Certified Professional Organizer and an Accredited Staging Professional Master is the result of the combined ability to be creative, provide spatial solutions, increase productivity, apply Professional Organizing skills, finesse sales and set priorities.

June is a Certified Professional Organizer (CPO), an Accredited Staging Professional Master (ASPM), Certified Accredited Staging Professional instructor for the International Association of Home Staging Professionals (IAHSP), the Home Stager Coach for the IAHSP Coaching program and a graduate of the Coach Approach for Organizers Foundation Coach training program.

Home Staging and Professional Organizing combine all of June’s background and experience and allows June to create beautiful spaces and get measurable results.

Marta Monteiro


Vision for Success

Points of You® tools were designed to be used by professionals, organizations and individuals.

In a powerful and unique way, they invite us to get free of thought patterns and obvious solutions as well as finding ourselves, opening to new possibilities of change, expansion and growth.
These games are based on phototherapy and work with cards with photos, words and powerful questions. It is this connection that allows us to look at the subjects and procedures that are important in our life (Personal and Professional) from other points of view and so, to be able to change our behavior patterns.

In our interactive presentation, we will challenge participants to go back to their success moments in the past, explore what is preventing them from achieving Success in the present and inspire them to visualize their best successful self in the future.

It will be a powerful and fun journey that will help the participants to Focus on themselves, bringing a more Clear Vision for their Success in the Future.


Coach / Trainer / Personal Image Consultant

Points of You® Certified Trainer & Member of The International MastersTrainerTeam

Marta is a passionate traveler with a degree in Business Communication and an executive MBA in Tourism Business Administration. She is Master in Coaching and a Personal Image Consultant.After more than 15 years connected to the fashion industry and also working as Communication Director for an International fashion Brand, her passion for working with people made her change her career and embrace the dream of making a difference in people’s life “inside-out”.As a Personal Image Consultant, Coach and Points of You®certified trainer and member of the Master Trainer’s Team, she encourages people to explore their potential, in a positive way through practical, creative and above all effective tools.

In her personal sessions and dedicated workshops, she creates a safe environment where people can share and grow in an unexpected way, and above all, enjoy the “journey” while having fun!

Barbara Heil Sonneck


From Clarity to Creativity

Staging design that inspires Top 10 secrets to make your company stand out

First impressions matter. Whether you’re walking into a meeting, interview, or negotiation, you need to know how to instantly build rapport. The same counts for the first impressions of staged properties. In this session Barbara shares successful strategies that can help you make the first few seconds of any interaction count. Diving into the design story that is essential to an engaging first WOW, the cues that help you to create a VISION for the target audience and messages for sparking conversation. Plus, get Top 10 secrets to make your company stand out.

1. In this Know Your Target Audience
2. Provide Value to Your Customers
3. Tell Your Story
4. Work with Influencers
5. Make Your Brand Stand OuT


Barbara Heil-Sonneck is the Owner and Creative Director of Design2Sell, a lifestyle home staging company serving the Metro Atlanta area. Coming from a corporate background and having “reinvented” herself several times, Barbara utilizes her diverse experience and love for travel to create a unique experience for her clients. Her motto “Life is always an adventure! Come join me on a journey to reinvent and explore your inner SPARK. Find clarity and freedom to explore with an inner commitment that drives you and your team to elevate to the next level.”

Barbara has been asked to speak and share her industry knowledge and expertise on home staging for the Atlanta Home Builders Association, HSRA (Home Staging and Redesign Association), the Real Estate Investor Association, The Las Vegas Furniture Market and other expert panels.

She frequents real estate firms around Atlanta, attending team meetings and holding continuing education classes to educate realtors on the benefits of home staging. In addition, Barbara is on the Board of Advisors for the HSRA where she shares her knowledge with the staging community. Recently Barbara has become a coach/mentor for other staging companies throughout the US. Barbara has also published a book, “Venus Approach to Real Estate Investing” and is currently working on a new book on Luxury Home Staging.

Her company, Design2Sell, has staged properties for the HGTV show “Flipping Virgins,” and proudly offers internship opportunities to domestic and foreign students. Design2Sell has been recognized as the 2019 Top 10 Professional Luxury Home Staging Company of the Year for its excellence in staging the luxury market. The company has also been named Top 10 Home Staging Team of the Year 2018 by the HSRA and has been awarded Best of Houzz in Client Satisfaction for six consecutive years. Design2Sell is a trendsetter for Luxury Home Staging in its market.


Home Staging & Redesign Association (HSRA) 2017-2020 Board of Advisors

International Association of Home Staging Professionals (IAHSP)

Real Estate Staging Association (RESA)

Atlanta Home Builders Association, 2017/2018 SMC Board Member

Professional Women in Building

What Women Want Network and Speaker Panel

Kathy Fauth


Discover Success

Kathy Fauth shares her personal journey that has transformed her life and her business. Learn how she discovered how she was blocking her own success and the 4 steps to help you step into your power to discover your success. Here are some key take-aways:

1. Awareness – understanding your internal stories
2. Elimination – understanding fear
3. Attention – understanding energy and power
4. Integration – Setting intentions and your roadblocks to success
5. Learning what Success means for you

Mindful Spaces, LLC. allows Kathy to inspire her clients on a mindful, deeper level. She blends two tracks of business, the soul track and the business track to stimulate here client’s success. “Discover Success” is sure to inspire you!


Is a business leader, mindfulness coach, trainer/facilitator, public speaker and master home Stager. Her many talents, education and experiences have elevated her as a leader in the Home Staging industry.

Working with major corporations in Minneapolis, Kathy developed business skills in administration, project and quality process management. This quickly allowed her to rise within the ranks of management and leadership, assuming projects that lead to international roles in people and project management.

Kathy utilized creative skills in the Staging industry, obtaining the Lifetime Accredited Staging Professional Master designation in 2013.

From 2014-2019 she was a Certified ASP® Trainer for Staged Homes.

She served on the IAHSP board as Co-Membership director from 2014 to 2019.

2018 – she began a journey that transformed her life and her business, leading to the formation of Mindful Spaces, LLC.

Now, as a coach for business entrepreneurs, she offers a unique perspective focusing on both the soul-track as well as the business-track of business.

Believing that all spaces are connected, her special sauce is that she combines mindfulness coaching for every space of your life…head, heart, home, and work.

Learn how she discovered the secret to getting out of her own way and stepped into her power. And how you can too.

Please welcome Kathy as she shares her journey “DISCOVER Success”.

Jennie Norris


The Future is Now

Where the Home Staging Industry is headed globally.


Jennie Norris is the Chairwoman for the International Association of Home Staging Professionals® (IAHSP®), helping to guide the Home Staging industry and providing leadership worldwide. With over 4,000 members, IAHSP® is the world’s largest and longest-running professional home staging industry association. In 2003, she started the first IAHSP® Regional Chapter and helped launch over 150 member chapters to date to help provide members with local resources for networking and sharing. In her role as IAHSP® Chairwoman, she initiated the first collaboration with industry leaders from other staging organizations to help bring the industry closer and provide more ideas and resources for all members. She is currently leading the process of establishing industry standards for professional Home Stagers to help better educate our core client base and the public. Jennie also runs the IAHSP® Foundation, raising funds annually for Worldwide Staging Service Week® (WWSSW®) where members give back to their communities, donating their time, energy and resources to a deserving entity or individual.

Jennie is also the President & CEO of Stagedhomes.com, the world’s largest and oldest training company for real estate agents to learn how to incorporate Staging as a key listing and marketing tool, and for those who want to establish, market, manage and maintain successful Staging companies. Her passion for the industry, success of colleagues, and dedication to the company mission is what drives her daily. Jennie is known as a high-energy individual, with a mind that engages quickly and a passion for helping people. Her goal is to keep Stagedhomes.com as the industry leader for Home Staging education and business success throughout the world. Prior to purchasing the company in 2016, Jennie was the ASP® Business Coach, and served as the Director of Training for Stagedhomes.com. She has spoken at REALTOR® Conventions in Pennsylvania, NY, NJ, MD.

Jennie owns and operates Sensational Home Staging, a full-service staging company serving the greater Denver region. She earned her Accredited Staging Professional® (ASP®) Designation in 2002 and her ASP Master® Designation in 2004. She started her first home staging company in Sacramento in 2002, and in 2009 moved to Denver. She and her team Stage 400 vacant and occupied properties per year and to date Jennie and her teams have Staged over 5,100 properties and over $3 Billion in real estate. Jennie is part of Staging features on ABC’s 20/20, NBC’s The Today Show, HGTV television and online segments, national and local publications, and radio. She is the only 2-Time Winner of the Staging Award of Excellence and the first recipient of the IAHSP Spirit Award, voted on by peers in the Home Staging industry. Jennie has earned her ASP-REO™ (Real Estate Owned & Investor Properties), ASP-SRS™ (Senior Relocation Specialist) Designations, ASP-BTS™ (Buyer Trends Specialist) Designation, IAHSP-Color Basics, and IAHSP-LHS – Luxury Home Specialist Designations, and has attended and spoken at every IAHSP® Conference held from 2003 to the present.

Since 2005, she has presented the Accredited Staging Professional® (ASP®) Course as a Certified ASP® Course Trainer throughout North America, currently teaching the advanced ASP Master® Course. She has shared with and educated thousands of real estate industry professionals and Stagers about Home Staging and has helped mentor Home Stager colleagues as a Business Coach, Trainer and colleague. In 2012, Jennie co-authored the book, “Marketing Made Simple” with Barb Schwarz.

Jennie is an avid blogger, social media and marketing expert. She received a degree in Psychology with a Biology emphasis from UCLA and provided Marketing and Sales for large environmental engineering companies that oversaw the remediation of some of the nation’s largest Superfund sites. When she had the first of four children (a girl and 3 boys), she left the corporate world and found her way into Staging through a desire to earn income doing something using her creative talents while also giving her flexibility to raise her family. Jennie and her husband of nearly 32 years, John, currently live in Littleton, CO with their 4 children living at home or nearby. Her daughter, an ASP® Stager, works with her on her Sensational Home Staging team and her oldest son, a REALTOR®, works with her husband in real estate. The other two boys are completing school and have expressed a desire to work in the family businesses.

Barb Schwarz


Creating Abundance

“Creating Abundance In Your Business And Life”

Speaker, Author, Visionary and The Creator of Home Staging

How do You Define Abundance? What is Abundance to You? Why do some people seem to be more Abundant than others? Barb will explain How Abundance is really created.

She will share with you some of the Very Important Steps and Keys to do so in Your Own Life.

Barb is also excited to share with you what she has Personally Found about Creating more Abundance.

She will explain what She Found that works and what she Found that doesn’t work!

Those of you who have been with Barb before know that what She shares in her thoughts and ideas work

when You use them. Really listen with Your Heart and Your Genius Within what Barb shares with You.

Then Apply it to your Business and Life Continually to Bring and Sustain the Abundance You Desire.

Barb Schwarz


Barb Schwarz is the Inventor, Creator and True Visionary who invented Home Staging in the early 70’s.

She has built the Staging Industry from day one and continues to do so through her Speaking around the world.

In 1999 Barb Founded and Began to Build all of the Following:

Stagedhomes.com, the very first Staging Educational Website in the World on Home Staging,

The Staging University,

The First Home Staging Course and First Staging Designation,

The IAHSP Staging Association which she built for 18 years as well as World Wide Staging Service Week, known as WWSSW.

Barb is also The World Wide Global Goodwill Ambassador and Chairwoman Emeritus OF IAHSP.

Many of you are in Barb’s latest Book, “STAGING THE WORLD,” She is so very proud to have you who shared your wonderful stories in her book. Many of you have read her best selling books on Home Staging and Real Estate.

This year Barb marks her 35th anniversary year as a Certified Speaking Professional Speaker.

She is considered to be one of the top 250 Speakers in the world stated by the National Speakers Association who awarded Barb the Coveted ‘Certified Speaking Professional Award and Designation’ in 1990 and attended by the Vice President of the United States.

Now Barb has personally trained and taught over ONE MILLION People in her Classes and Courses since 1985.

Barb Truly Feels that Her Invention, Creativity, Ideas, Focus, and Vision of Home Staging is a gift from God.

Barb Continues to Spread The Magic of Home Staging Around The World!

 European Home Staging Awards Jury

Meredith Baer

Judge European Home Staging Awards

Sandra Holmes

Judge European Home Staging Awards

Judge European Home Staging Awards


Book your hotel rooms at the Hotel Pestana Palace at our Special Rates

Book Your Hotel Rooms

(valid also for 3 days before and after the Conference)

Hotel Pestana Palace

Located in a restored 19th century palace, the Pestana Palace Lisboa is one of The Leading Hotels of the World, which are recognised for their extraordinary service.

This 5-star hotel in Lisbon is close to the city’s main monuments, such as the Tower of Belém, the Belém Cultural Centre, the Jerónimos Monastery, the MAAT –Museum of Art, Architecture and Technology and the Lisbon Convention Centre.

With two swimming pools (indoor and outdoor), a spa and lush gardens complete with plants designated as “National Monuments”, this is the perfect hotel for your stay and our conference.

The Hotel Pestana Palace is located near downtown Lisbon, about 12 km from Lisbon international airport.


There are plenty of taxis at the airport arrival. The ride is between 20-40 minutes, depending on traffic, and the fare is between 12-20 Euros, also depending on traffic.

​Airport Bus

​You can take the Airport Shuttle to downtown Lisbon. Information here.

​Private Car

​You can book a private car from the airport under this link.


We invite companies and individuals that serve the Home Staging Industry to sponsor this premier event!

Receive premium exposure to all attendees, promoted on all social media sites with a marketing campaign throughout the year.

Ability to speak at the event to share about your company, products and services. Display space provided.

Receive premium exposure to all attendees, promoted on all social media sites with a marketing campaign throughout the year.

If you have questions about the 2nd IAHSP®EUROPE 2020 LISBON Home Staging Expo Conference, just send us an e-mail at [email protected] otherwise please use the form below.

Agnieszka Engelien

Agnieszka Engelien

Our Official 2020 Event Photographer

As a photographer I am fascinated by the City of London, its energy, beauty and modern architecture, which are all refelected in my photography.

Property photography is my signature service. In 2009 I launched „Aga Engelien Studio“ and I organised several photography and modern art exhibitions.

I worked with a select groups of interior designers to document their various projects including Savills UK, Atelier ADA Ltd., Kochwerk ltd.

I graduated with a degree in graphic design from Shillington College in 2019. Prior to that, I complited an advanced course in photography at the London School of Photography and a contemporary art curator course at the Chelsea School of Art.


July 2019 „Shillington Graduate Exhibition“, Studio Spaces, London

November 2013 “Is London A Bridge?”, The Polish Hearth Club, London

April 2013 “Call of the wild”, Blackall studios, London School of Photography

March 2010 “News”, Polish Factory, St Peter’s Church, Notting Hill

September 2009 “Deep Blue”, The Tabernacle, Notting Hill